My dad wore big, heavy orthotics in his everyday shoes. I held that picture frozen in my mind for many years. Not long ago, I was training for a race in Central Park. My arch started to both...
Randy Rosler
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Posts made by Randy Rosler
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The Wrong Impressionposted in Marketing Pearls
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Add Value with Orthotics Packagingposted in Marketing Pearls
When an eye doctor hands your prescription glasses over to you, you already know what to expect—frames you’ve picked out, fitted with the correct lenses. The surprise? A really c...
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Happy Birthdayposted in Marketing Pearls
Years ago, I made my living selling copy machines. I was very very good at it. My secret? I reached out to prospective customers with often funny, business greeting cards asking ...
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The One Thing All Your Patients Wantposted in Marketing Pearls
The one thing all your patients want, and deserve, is your full attention. Delivering a stellar experience to every single patient is almost impossible when you are the one doing ...
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Does Joyce Know About You?posted in Marketing Pearls
Say you have a patient, let's call her "Joyce," that comes in once in a while for fungal nail care. Well, Joyce has put on some weight since you last saw her. To get back on track, she start...
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Collaboration with Other Healthcare Professionalsposted in Marketing Pearls
Orthotics aren’t only for plantar fasciitis. They can prevent misalignment of the whole lower body—knees, shins, lower back, hips and back. That opens up a world of collaboration with o...
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What Are You Hiding on Your Website?posted in Marketing Pearls
You have an attractive and effective website. You list all the conditions that you treat on your homepage. But where, oh where, are orthotics? All Podiatrists should...
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Sports Stores, Gyms, and Footwear Retailersposted in Marketing Pearls
Establishing partnerships with local businesses can be a highly effective way to tap into their customer base, gain valuable exposure, and increase your custom orthotics sales. &nb...
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Reception Room Visibilityposted in Marketing Pearls
Step into your reception room. Does anything there point out that you prescribe orthotics? Probably not. But if you think of the waiting room as a blank canvas, you can add things to the environmen...
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Tips to Sell More Orthoticsposted in Marketing Pearls
Start with a Foot Skeleton Every Podiatrist should have an anatomically-correct, articulated skeleton of the human foot to demonstrate to patients why their particular pathology is a pro...
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Robert D Phillips, DPMposted in Introduction + Announcements
Besides teaching and practicing, Dr Phillips wrote chapters on biomechanics for several podiatric texts as well as published a dozen research papers on biomechanic...
