Last week we closed out a long stretch on channels, getting found in AI search, short video, reviews, the patient newsletter, and referral relationships, and I promised we'd start putting n...
Dr. Jim McDannald
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Posts made by Dr. Jim McDannald
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Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patientsposted in Marketing Pearls
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Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients Toposted in Marketing Pearls
Over the last few articles we've worked a range of channels: getting found in AI search, video, reviews, and the patient email newsletter. This week I want to close the loop with a channel ...
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The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visitsposted in Marketing Pearls
Last week we covered how to turn your reviews into orthotic-specific social proof. Reviews are how new patients decide to trust you. This week I want to talk about the opposite end of the r...
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Your Reviews Are Doing the Selling; Make Sure They're Talking About Orthoticsposted in Marketing Pearls
Last week we talked about video as a trust builder. This week, let's talk about the other half of social proof, the one you have the least direct control over and the most to gain from: you...
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The 30-Second Video That Sells More Orthotics Than Your Brochureposted in Marketing Pearls
Last time, we looked at how patients are starting to find practices through AI search instead of a plain Google list. This week I want to talk about what happens once they find you ...
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Your Next Orthotic Patient Is Asking ChatGPT, Not Just Google: Are You Showing Up?posted in Marketing Pearls
In our last article, we talked about how 3D scanning turns the orthotic consultation into a demonstration the patient can see for themselves. Today I want to back up to the very first step ...
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How 3D Scanning Technology Sells Orthotics for Youposted in Marketing Pearls
In our previous articles, we've covered the importance of clear communication about biomechanics and building systematic Root orthotic programs. Today, let's talk about the one piece of tec...
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Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Investposted in Marketing Pearls
In the last post, we covered how to build a systematic orthotic program that generates consistent revenue. But even the best system breaks down if patients can't understand why they need wh...
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Building an Orthotic Program That Actually Generates Revenueposted in Marketing Pearls
In our last article, we talked about why patients choose $50 inserts over custom orthotics and how to change that conversation. But winning individual orthotic consultations is only half th...
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Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)posted in Marketing Pearls
In our last post, we talked about the three things patients need before they'll commit to custom orthotics: proximity, proof, and specificity. Today, let's dig deeper into the biggest chall...
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Your Competitors Are Marketing Orthotics Online - Are You?posted in Marketing Pearls
How to spot the gap between your practice and the ones quietly winning orthotic patients in your area. Last time, we walked through how to use your Google Business Profile to show up when ...
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How to Show Up When Someone Searches “Custom Orthotics Near Me”posted in Marketing Pearls
A practical Google Business Profile playbook for the practices that want to own the local orthotic market. In the last installment, I gave you the three things patients care about before t...
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The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthoticsposted in Marketing Pearls
In the first two posts, we covered why orthotic patients can’t find you on Google Maps and why your website might be losing the ones who do. Now let’s zoom out...
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Your Website Isn’t Selling Orthotics — Here’s What Patients Actually Look Forposted in Marketing Pearls
In the last post, we talked about why patients who need orthotics can’t find you on Google Maps. But here’s the thing: even if a patient does find your practice online, that&rsq...
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Why Patients Who Need Orthotics Can’t Find You Onlineposted in Marketing Pearls
Right now, somewhere in your service area, a patient is Googling “custom orthotics near me.” They have plantar fasciitis that won’t quit. They’ve tried the...
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Hello, I am Jim McDannald, DPMposted in Introduction + Announcements
Jim McDannald, DPM, is the founder of Podiatry Growth, a digital marketing consultancy built exclusively for private practice podiatrists. He works one-on-one with practice owners...
