Last week we built your Root orthotics page, and I ended with a promise: the most persuasive thing you can put on that page isn't written by you at all. It's written by your patients. This ...
Dr. Jim McDannald
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Posts made by Dr. Jim McDannald
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Patient Stories Sell Orthotics Better Than You Ever Could: Here's How to Collect Them the Right Wayposted in Marketing Pearls
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One Page, One Job: Building the Orthotics Page Your Website Is Missingposted in Marketing Pearls
Last week we turned your waiting room into a quiet orthotic educator, and I suggested signs that invite patients to ask about custom orthotics. Here's the natural follow-up question: when a...
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The Waiting Room Is a Marketing Channel: Turning the Patients Already in Your Chairs Into Orthotic Patientsposted in Marketing Pearls
Last week we built a recall system to bring back the orthotic patients from your past. This week, let's look even closer to home, at the patients sitting in your waiting room right now. Eve...
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The Orthotic Patients You Already Have: Building a Recall System That Brings Them Backposted in Marketing Pearls
Last week we got you out from behind the desk and into the community to meet new orthotic patients. This week I want to pull your attention in the opposite direction — to the patients...
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Getting Out From Behind the Desk: Community Marketing That Fills Your Orthotic Scheduleposted in Marketing Pearls
Last week we talked about paying Google to put you in front of orthotic patients. Ads work, but they have a personality: they're transactional, they cost money every month, and they reach p...
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When It's Worth Paying Google to Bring You Orthotic Patientsposted in Marketing Pearls
Last week we made sure your front desk turns phone calls into booked Root Orthotics visits. That matters this week more than ever because now we're talking about paid advertising, and there...
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Your Front Desk Is the Most Important Orthotic Salesperson You Haveposted in Marketing Pearls
Last week we talked about measuring which marketing efforts actually bring Root orthotic patients through your door. But there's a leak that sits right between your marketing and your sched...
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Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patientsposted in Marketing Pearls
Last week we closed out a long stretch on channels, getting found in AI search, short video, reviews, the patient newsletter, and referral relationships, and I promised we'd start putting n...
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Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients Toposted in Marketing Pearls
Over the last few articles we've worked a range of channels: getting found in AI search, video, reviews, and the patient email newsletter. This week I want to close the loop with a channel ...
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The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visitsposted in Marketing Pearls
Last week we covered how to turn your reviews into orthotic-specific social proof. Reviews are how new patients decide to trust you. This week I want to talk about the opposite end of the r...
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Your Reviews Are Doing the Selling; Make Sure They're Talking About Orthoticsposted in Marketing Pearls
Last week we talked about video as a trust builder. This week, let's talk about the other half of social proof, the one you have the least direct control over and the most to gain from: you...
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The 30-Second Video That Sells More Orthotics Than Your Brochureposted in Marketing Pearls
Last time, we looked at how patients are starting to find practices through AI search instead of a plain Google list. This week I want to talk about what happens once they find you ...
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Your Next Orthotic Patient Is Asking ChatGPT, Not Just Google: Are You Showing Up?posted in Marketing Pearls
In our last article, we talked about how 3D scanning turns the orthotic consultation into a demonstration the patient can see for themselves. Today I want to back up to the very first step ...
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How 3D Scanning Technology Sells Orthotics for Youposted in Marketing Pearls
In our previous articles, we've covered the importance of clear communication about biomechanics and building systematic Root orthotic programs. Today, let's talk about the one piece of tec...
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Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Investposted in Marketing Pearls
In the last post, we covered how to build a systematic orthotic program that generates consistent revenue. But even the best system breaks down if patients can't understand why they need wh...
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Building an Orthotic Program That Actually Generates Revenueposted in Marketing Pearls
In our last article, we talked about why patients choose $50 inserts over custom orthotics and how to change that conversation. But winning individual orthotic consultations is only half th...
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Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)posted in Marketing Pearls
In our last post, we talked about the three things patients need before they'll commit to custom orthotics: proximity, proof, and specificity. Today, let's dig deeper into the biggest chall...
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Your Competitors Are Marketing Orthotics Online - Are You?posted in Marketing Pearls
How to spot the gap between your practice and the ones quietly winning orthotic patients in your area. Last time, we walked through how to use your Google Business Profile to show up when ...
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How to Show Up When Someone Searches “Custom Orthotics Near Me”posted in Marketing Pearls
A practical Google Business Profile playbook for the practices that want to own the local orthotic market. In the last installment, I gave you the three things patients care about before t...
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The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthoticsposted in Marketing Pearls
In the first two posts, we covered why orthotic patients can’t find you on Google Maps and why your website might be losing the ones who do. Now let’s zoom out...
