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Marketing Pearls

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Real Beats Stock: Building the Photo Library That Powers All Your Marketing
10/28/26, 10:57 AM • Dr. Jim McDannald 10/28/26, 10:57 AM

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Dr. Jim McDannald
10/28/26, 10:57 AM

Last week we got you into the local media, and I mentioned that TV producers l...
Your Town Needs a Foot Expert on Record: A Podiatrist's Guide to Local Media
10/21/26, 11:14 AM • Dr. Jim McDannald 10/21/26, 11:14 AM

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Dr. Jim McDannald
10/21/26, 11:14 AM

Last week we set up emails that welcome each new patient automatically. This week, let...
The Emails That Send Themselves: A Simple Welcome Sequence for New Patients
10/14/26, 9:26 AM • Dr. Jim McDannald 10/14/26, 9:26 AM

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Dr. Jim McDannald
10/14/26, 9:26 AM

Last week we recruited the running store and the gym to send you patients. This week, l...
The Running Store Sees Foot Pain Before You Do: Partnering With Local Businesses
10/7/26, 10:40 AM • Dr. Jim McDannald 10/7/26, 10:40 AM

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Dr. Jim McDannald
10/7/26, 10:40 AM

Last week we opened your schedule to the internet so the 9:40 p.m. patient could book ...
Open While You Sleep: Online Scheduling and the Patients Who Never Call
9/29/26, 7:45 AM • Dr. Jim McDannald 9/29/26, 7:45 AM

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Dr. Jim McDannald
9/29/26, 7:45 AM

This week, we're looking at what happens when a patient is ready to book, but ...
The Foot-Health Calendar: Marketing With the Seasons Your Patients Already Feel
9/23/26, 11:07 AM • Dr. Jim McDannald 9/23/26, 11:07 AM

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Dr. Jim McDannald
9/23/26, 11:07 AM

Last week we set up text messaging, a channel that works best when you have something ...
The Channel Patients Actually Read: Putting Text Messaging to Work in Your Practice
9/16/26, 10:27 AM • Dr. Jim McDannald 9/16/26, 10:27 AM

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Dr. Jim McDannald
9/16/26, 10:27 AM

Last week we collected patient stories, and I mentioned reaching out to past patients t...
Patient Stories Sell Orthotics Better Than You Ever Could: Here's How to Collect Them the Right Way
9/9/26, 11:44 AM • Dr. Jim McDannald 9/9/26, 11:44 AM

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Dr. Jim McDannald
9/9/26, 11:44 AM

Last week we built your Root orthotics page, and I ended with a promise: the most persu...
One Page, One Job: Building the Orthotics Page Your Website Is Missing
9/2/26, 12:42 PM • Dr. Jim McDannald 9/2/26, 12:42 PM

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Dr. Jim McDannald
9/2/26, 12:42 PM

Last week we turned your waiting room into a quiet orthotic educator, and I suggested s...
The Waiting Room Is a Marketing Channel: Turning the Patients Already in Your Chairs Into Orthotic Patients
8/26/26, 10:51 AM • Dr. Jim McDannald 8/26/26, 10:51 AM

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Dr. Jim McDannald
8/26/26, 10:51 AM

Last week we built a recall system to bring back the orthotic patients from your past. ...
The Orthotic Patients You Already Have: Building a Recall System That Brings Them Back
8/19/26, 8:10 AM • Dr. Jim McDannald 8/19/26, 8:10 AM

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Dr. Jim McDannald
8/19/26, 8:10 AM

Last week we got you out from behind the desk and into the community to meet new orthot...
Getting Out From Behind the Desk: Community Marketing That Fills Your Orthotic Schedule
8/12/26, 11:49 AM • Dr. Jim McDannald 8/12/26, 11:49 AM

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Dr. Jim McDannald
8/12/26, 11:49 AM

Last week we talked about paying Google to put you in front of orthotic patients. Ads w...
When It's Worth Paying Google to Bring You Orthotic Patients
8/5/26, 9:09 AM • Dr. Jim McDannald 8/5/26, 9:09 AM

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Dr. Jim McDannald
8/5/26, 9:09 AM

Last week we made sure your front desk turns phone calls into booked Root Orthotics vis...
Your Front Desk Is the Most Important Orthotic Salesperson You Have
7/28/26, 1:27 PM • Dr. Jim McDannald 7/28/26, 1:27 PM

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Dr. Jim McDannald
7/28/26, 1:27 PM

Last week we talked about measuring which marketing efforts actually bring Root orthoti...
Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patients
7/22/26, 8:35 AM • Dr. Jim McDannald 7/22/26, 8:35 AM

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Dr. Jim McDannald
7/22/26, 8:35 AM

Last week we closed out a long stretch on channels, getting found in AI search, short v...
Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients To
7/15/26, 7:44 AM • Dr. Jim McDannald 7/15/26, 7:44 AM

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Dr. Jim McDannald
7/15/26, 7:44 AM

Over the last few articles we've worked a range of channels: getting found in AI search...
The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visits
7/8/26, 9:30 AM • Dr. Jim McDannald 7/8/26, 9:30 AM

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Dr. Jim McDannald
7/8/26, 9:30 AM

Last week we covered how to turn your reviews into orthotic-specific social proof. Revi...
Your Reviews Are Doing the Selling; Make Sure They're Talking About Orthotics
7/1/26, 1:52 PM • Dr. Jim McDannald 7/1/26, 1:52 PM

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Dr. Jim McDannald
7/1/26, 1:52 PM

Last week we talked about video as a trust builder. This week, let's talk about the oth...
The 30-Second Video That Sells More Orthotics Than Your Brochure
6/24/26, 10:07 AM • Dr. Jim McDannald 6/24/26, 10:07 AM

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Dr. Jim McDannald
6/24/26, 10:07 AM

Last time, we looked at how patients are starting to find practices through AI ...
Your Next Orthotic Patient Is Asking ChatGPT, Not Just Google: Are You Showing Up?
6/18/26, 10:17 AM • Dr. Jim McDannald 6/18/26, 10:17 AM

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Dr. Jim McDannald
6/18/26, 10:17 AM

In our last article, we talked about how 3D scanning turns the orthotic consultation in...

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Marketing Pearls

Latest posts

Real Beats Stock: Building the Photo Library That Powers All Your Marketing

Your Town Needs a Foot Expert on Record: A Podiatrist's Guide to Local Media

The Emails That Send Themselves: A Simple Welcome Sequence for New Patients