Marketing Pearls | KRM Forum

Marketing Pearls

22 Topics 0 Followers

Patient Stories Sell Orthotics Better Than You Ever Could: Here's How to Collect Them the Right Way
9/9/26, 11:44 AM • Dr. Jim McDannald 9/9/26, 11:44 AM

1

1
Posts

47
Views

Dr. Jim McDannald
9/9/26, 11:44 AM

Last week we built your Root orthotics page, and I ended with a promise: the most persu...
One Page, One Job: Building the Orthotics Page Your Website Is Missing
9/2/26, 12:42 PM • Dr. Jim McDannald 9/2/26, 12:42 PM

1

1
Posts

63
Views

Dr. Jim McDannald
9/2/26, 12:42 PM

Last week we turned your waiting room into a quiet orthotic educator, and I suggested s...
The Waiting Room Is a Marketing Channel: Turning the Patients Already in Your Chairs Into Orthotic Patients
8/26/26, 10:51 AM • Dr. Jim McDannald 8/26/26, 10:51 AM

1

1
Posts

63
Views

Dr. Jim McDannald
8/26/26, 10:51 AM

Last week we built a recall system to bring back the orthotic patients from your past. ...
The Orthotic Patients You Already Have: Building a Recall System That Brings Them Back
8/19/26, 8:10 AM • Dr. Jim McDannald 8/19/26, 8:10 AM

1

1
Posts

46
Views

Dr. Jim McDannald
8/19/26, 8:10 AM

Last week we got you out from behind the desk and into the community to meet new orthot...
Getting Out From Behind the Desk: Community Marketing That Fills Your Orthotic Schedule
8/12/26, 11:49 AM • Dr. Jim McDannald 8/12/26, 11:49 AM

1

1
Posts

189
Views

Dr. Jim McDannald
8/12/26, 11:49 AM

Last week we talked about paying Google to put you in front of orthotic patients. Ads w...
When It's Worth Paying Google to Bring You Orthotic Patients
8/5/26, 9:09 AM • Dr. Jim McDannald 8/5/26, 9:09 AM

1

1
Posts

58
Views

Dr. Jim McDannald
8/5/26, 9:09 AM

Last week we made sure your front desk turns phone calls into booked Root Orthotics vis...
Your Front Desk Is the Most Important Orthotic Salesperson You Have
7/28/26, 1:27 PM • Dr. Jim McDannald 7/28/26, 1:27 PM

1

1
Posts

111
Views

Dr. Jim McDannald
7/28/26, 1:27 PM

Last week we talked about measuring which marketing efforts actually bring Root orthoti...
Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patients
7/22/26, 8:35 AM • Dr. Jim McDannald 7/22/26, 8:35 AM

1

1
Posts

92
Views

Dr. Jim McDannald
7/22/26, 8:35 AM

Last week we closed out a long stretch on channels, getting found in AI search, short v...
Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients To
7/15/26, 7:44 AM • Dr. Jim McDannald 7/15/26, 7:44 AM

1

1
Posts

86
Views

Dr. Jim McDannald
7/15/26, 7:44 AM

Over the last few articles we've worked a range of channels: getting found in AI search...
The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visits
7/8/26, 9:30 AM • Dr. Jim McDannald 7/8/26, 9:30 AM

1

1
Posts

98
Views

Dr. Jim McDannald
7/8/26, 9:30 AM

Last week we covered how to turn your reviews into orthotic-specific social proof. Revi...
Your Reviews Are Doing the Selling; Make Sure They're Talking About Orthotics
7/1/26, 1:52 PM • Dr. Jim McDannald 7/1/26, 1:52 PM

1

1
Posts

85
Views

Dr. Jim McDannald
7/1/26, 1:52 PM

Last week we talked about video as a trust builder. This week, let's talk about the oth...
The 30-Second Video That Sells More Orthotics Than Your Brochure
6/24/26, 10:07 AM • Dr. Jim McDannald 6/24/26, 10:07 AM

1

1
Posts

192
Views

Dr. Jim McDannald
6/24/26, 10:07 AM

Last time, we looked at how patients are starting to find practices through AI ...
Your Next Orthotic Patient Is Asking ChatGPT, Not Just Google: Are You Showing Up?
6/18/26, 10:17 AM • Dr. Jim McDannald 6/18/26, 10:17 AM

1

1
Posts

295
Views

Dr. Jim McDannald
6/18/26, 10:17 AM

In our last article, we talked about how 3D scanning turns the orthotic consultation in...
How 3D Scanning Technology Sells Orthotics for You
6/10/26, 1:05 PM • Dr. Jim McDannald 6/10/26, 1:05 PM

1

1
Posts

187
Views

Dr. Jim McDannald
6/10/26, 1:05 PM

In our previous articles, we've covered the importance of clear communication about bio...
Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Invest
6/3/26, 9:58 AM • Dr. Jim McDannald 6/3/26, 9:58 AM

1

1
Posts

539
Views

Dr. Jim McDannald
6/3/26, 9:58 AM

In the last post, we covered how to build a systematic orthotic program that generates ...
Building an Orthotic Program That Actually Generates Revenue
5/27/26, 5:47 AM • Dr. Jim McDannald 5/27/26, 5:47 AM

1

1
Posts

237
Views

Dr. Jim McDannald
5/27/26, 5:47 AM

In our last article, we talked about why patients choose $50 inserts over custom orthot...
Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)
5/20/26, 12:32 PM • Dr. Jim McDannald 5/20/26, 12:32 PM

1

1
Posts

259
Views

Dr. Jim McDannald
5/20/26, 12:32 PM

In our last post, we talked about the three things patients need before they'll commit ...
Your Competitors Are Marketing Orthotics Online - Are You?
5/13/26, 11:25 AM • Dr. Jim McDannald 5/13/26, 11:25 AM

1

1
Posts

201
Views

Dr. Jim McDannald
5/13/26, 11:25 AM

How to spot the gap between your practice and the ones quietly winning orthotic patient...
How to Show Up When Someone Searches “Custom Orthotics Near Me”
5/6/26, 8:51 AM • Dr. Jim McDannald 5/6/26, 8:51 AM

1

1
Posts

165
Views

Dr. Jim McDannald
5/6/26, 8:51 AM

A practical Google Business Profile playbook for the practices that want to own the loc...
The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthotics
4/30/26, 12:18 PM • Dr. Jim McDannald 4/30/26, 12:18 PM

1

1
Posts

230
Views

Dr. Jim McDannald
4/30/26, 12:18 PM

In the first two posts, we covered why orthotic patients can’t fi...

1 / 2
2

$0.00

Marketing Pearls

Latest posts

Patient Stories Sell Orthotics Better Than You Ever Could: Here's How to Collect Them the Right Way

One Page, One Job: Building the Orthotics Page Your Website Is Missing

The Waiting Room Is a Marketing Channel: Turning the Patients Already in Your Chairs Into Orthotic Patients