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Marketing Pearls

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Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patients
7/22/26, 8:35 AM • Dr. Jim McDannald 7/22/26, 8:35 AM

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Dr. Jim McDannald
7/22/26, 8:35 AM

Last week we closed out a long stretch on channels, getting found in AI search, short v...
Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients To
7/15/26, 7:44 AM • Dr. Jim McDannald 7/15/26, 7:44 AM

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Dr. Jim McDannald
7/15/26, 7:44 AM

Over the last few articles we've worked a range of channels: getting found in AI search...
The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visits
7/8/26, 9:30 AM • Dr. Jim McDannald 7/8/26, 9:30 AM

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Dr. Jim McDannald
7/8/26, 9:30 AM

Last week we covered how to turn your reviews into orthotic-specific social proof. Revi...
Your Reviews Are Doing the Selling; Make Sure They're Talking About Orthotics
7/1/26, 1:52 PM • Dr. Jim McDannald 7/1/26, 1:52 PM

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Dr. Jim McDannald
7/1/26, 1:52 PM

Last week we talked about video as a trust builder. This week, let's talk about the oth...
The 30-Second Video That Sells More Orthotics Than Your Brochure
6/24/26, 10:07 AM • Dr. Jim McDannald 6/24/26, 10:07 AM

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Dr. Jim McDannald
6/24/26, 10:07 AM

Last time, we looked at how patients are starting to find practices through AI ...
Your Next Orthotic Patient Is Asking ChatGPT, Not Just Google: Are You Showing Up?
6/18/26, 10:17 AM • Dr. Jim McDannald 6/18/26, 10:17 AM

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Dr. Jim McDannald
6/18/26, 10:17 AM

In our last article, we talked about how 3D scanning turns the orthotic consultation in...
How 3D Scanning Technology Sells Orthotics for You
6/10/26, 1:05 PM • Dr. Jim McDannald 6/10/26, 1:05 PM

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Dr. Jim McDannald
6/10/26, 1:05 PM

In our previous articles, we've covered the importance of clear communication about bio...
Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Invest
6/3/26, 9:58 AM • Dr. Jim McDannald 6/3/26, 9:58 AM

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Dr. Jim McDannald
6/3/26, 9:58 AM

In the last post, we covered how to build a systematic orthotic program that generates ...
Building an Orthotic Program That Actually Generates Revenue
5/27/26, 5:47 AM • Dr. Jim McDannald 5/27/26, 5:47 AM

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Dr. Jim McDannald
5/27/26, 5:47 AM

In our last article, we talked about why patients choose $50 inserts over custom orthot...
Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)
5/20/26, 12:32 PM • Dr. Jim McDannald 5/20/26, 12:32 PM

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Dr. Jim McDannald
5/20/26, 12:32 PM

In our last post, we talked about the three things patients need before they'll commit ...
Your Competitors Are Marketing Orthotics Online - Are You?
5/13/26, 11:25 AM • Dr. Jim McDannald 5/13/26, 11:25 AM

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Dr. Jim McDannald
5/13/26, 11:25 AM

How to spot the gap between your practice and the ones quietly winning orthotic patient...
How to Show Up When Someone Searches “Custom Orthotics Near Me”
5/6/26, 8:51 AM • Dr. Jim McDannald 5/6/26, 8:51 AM

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Dr. Jim McDannald
5/6/26, 8:51 AM

A practical Google Business Profile playbook for the practices that want to own the loc...
The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthotics
4/30/26, 12:18 PM • Dr. Jim McDannald 4/30/26, 12:18 PM

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Dr. Jim McDannald
4/30/26, 12:18 PM

In the first two posts, we covered why orthotic patients can’t fi...
Your Website Isn’t Selling Orthotics — Here’s What Patients Actually Look For
4/23/26, 8:35 AM • Dr. Jim McDannald 4/23/26, 8:35 AM

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Dr. Jim McDannald
4/23/26, 8:35 AM

In the last post, we talked about why patients who need orthotics can’t find you ...
Why Patients Who Need Orthotics Can’t Find You Online
4/8/26, 7:57 AM • Dr. Jim McDannald 4/8/26, 7:57 AM

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Dr. Jim McDannald
4/8/26, 7:57 AM

Right now, somewhere in your service area, a patient is Googling “custom ...

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Marketing Pearls

Latest posts

Knowing Which of Your Marketing Efforts Actually Bring in Orthotic Patients

Becoming the Practice Every PCP, PT, and Coach Sends Their Orthotic Patients To

The Patient Newsletter Most Practices Aren't Sending, And Why It Quietly Drives Orthotic Visits