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Marketing Pearls

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How 3D Scanning Technology Sells Orthotics for You
6/10/26, 1:05 PM • Dr. Jim McDannald 6/10/26, 1:05 PM

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Dr. Jim McDannald
6/10/26, 1:05 PM

In our previous articles, we've covered the importance of clear communication about bio...
Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Invest
6/3/26, 9:58 AM • Dr. Jim McDannald 6/3/26, 9:58 AM

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Dr. Jim McDannald
6/3/26, 9:58 AM

In the last post, we covered how to build a systematic orthotic program that generates ...
Building an Orthotic Program That Actually Generates Revenue
5/27/26, 5:47 AM • Dr. Jim McDannald 5/27/26, 5:47 AM

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Dr. Jim McDannald
5/27/26, 5:47 AM

In our last article, we talked about why patients choose $50 inserts over custom orthot...
Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)
5/20/26, 12:32 PM • Dr. Jim McDannald 5/20/26, 12:32 PM

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Dr. Jim McDannald
5/20/26, 12:32 PM

In our last post, we talked about the three things patients need before they'll commit ...
Your Competitors Are Marketing Orthotics Online - Are You?
5/13/26, 11:25 AM • Dr. Jim McDannald 5/13/26, 11:25 AM

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Dr. Jim McDannald
5/13/26, 11:25 AM

How to spot the gap between your practice and the ones quietly winning orthotic patient...
How to Show Up When Someone Searches “Custom Orthotics Near Me”
5/6/26, 8:51 AM • Dr. Jim McDannald 5/6/26, 8:51 AM

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Dr. Jim McDannald
5/6/26, 8:51 AM

A practical Google Business Profile playbook for the practices that want to own the loc...
The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthotics
4/30/26, 12:18 PM • Dr. Jim McDannald 4/30/26, 12:18 PM

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Dr. Jim McDannald
4/30/26, 12:18 PM

In the first two posts, we covered why orthotic patients can’t fi...
Your Website Isn’t Selling Orthotics — Here’s What Patients Actually Look For
4/23/26, 8:35 AM • Dr. Jim McDannald 4/23/26, 8:35 AM

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Dr. Jim McDannald
4/23/26, 8:35 AM

In the last post, we talked about why patients who need orthotics can’t find you ...
Why Patients Who Need Orthotics Can’t Find You Online
4/8/26, 7:57 AM • Dr. Jim McDannald 4/8/26, 7:57 AM

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Dr. Jim McDannald
4/8/26, 7:57 AM

Right now, somewhere in your service area, a patient is Googling “custom ...

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