A practical Google Business Profile playbook for the practices that want to own the local orthotic market. In the last installment, I gave you the three things patients care about before t...

       I never felt comfortable with my patients in the early part of my practice to tell them that my foot orthotics devices would help straighten their bunions. I w...

      In the first two posts, we covered why orthotic patients can’t find you on Google Maps and why your website might be losing the ones who do. Now let’s zoom out...

  Recently a colleague asked whether he could be reimbursed for a soft tissue interface for an Ankle Foot Orthotics (AFO). Most readers here would automatically respond yes as there is a lita...

       This simple article, here presented only as an abstract, draws the connection between achilles problems and medial instability or over pronation in the foot. T...

  In the last post, we talked about why patients who need orthotics can’t find you on Google Maps. But here’s the thing: even if a patient does find your practice online, that&rsq...

Local Carrier Determinations (LCD) for all products and services provided by medical professionals, must go through arduous review process in accordance with the 21st Century Cures Act. To avoid th...

  Here I am just presenting the abstract of an article that looked at our common diagnosis of PTTD. As the foot collapses, the ankle and knee joints have greater stress, along with over contr...

      A common question in practice is whether insurance will cover a second pair of custom orthotics within the same year. The answer is not always straightforward. Coverage fo...

         For those of us who have treated lower extremity pain in our runners, this article comes to no surprise. Running is very stressful, but its health be...

  This week’s issue builds on our previous discussions by moving beyond general AFO concepts into something far more exciting: how to confidently prescribe solutions that truly change t...

  I love metatarsal doming aka short arc foot exercises. The video below is demonstrating these. This article backs up my previous one showing an improvement in both static, and now, dynami...

    Right now, somewhere in your service area, a patient is Googling “custom orthotics near me.” They have plantar fasciitis that won’t quit. They’ve tried the...

    Jim McDannald, DPM, is the founder of Podiatry Growth, a digital marketing consultancy built exclusively for private practice podiatrists. He works one-on-one with practice owners...

In Part 1 we presented an overview of coding and began to ask some questions about reimbursement. Now let’s dive a bit deeper into a bit more of the orthotic reimbursement issue… &nbs...

       One of the most brilliant Podiatrists that I have ever known here presents an article on their use in the management of ankle sprains. Dr. Doug Richie, of Rich...

  Over the past few decades one of the most common questions posed by most providers is how do I code for a … so I can get paid for?  That “innocent” question is anyt...

       I have had plenty of experience treating ACL injuries, both in the subacute phase when surgery is not being considered right now, or in the chronic stage. The ...

The last few installments of this column have provided some insights into how the neurological component of your examination provides both clinical and coding justification for specific AFO. Today&...

       Pregnancy is a 9 month challenge to the human body and then over and done. But is it? Are there long term effects from this normal, but radically different, pe...