Excellent interview. I have know Dr. Gurnick for many years, but this interview really  looked into his soul. Thank you! Rich Blae

PT working with 4 podiatrists and orthotic management/fitting for 25 years.

  Last week we closed out a long stretch on channels, getting found in AI search, short video, reviews, the patient newsletter, and referral relationships, and I promised we'd start putting n...

       This is a great article with so much information for us to talk about. I will do it over 3 or 4 posts so I can take ample time discussing 1 or 2 key points for our...

  It’s truly amazing how the real world of DME enrollment tragedies continues, this despite the increased warnings posted in many published articles on this subject.  This past wee...

  Over the last few articles we've worked a range of channels: getting found in AI search, video, reviews, and the patient email newsletter. This week I want to close the loop with a channel ...

       This article highlights the treatment of the 4 Stages of Posterior Tibial problems. Stage 1 and 2 are acceptable for orthotic treatment with devices. Stage 3 c...

  The other day, a physician who is also a certified coder called me with a Medicare audit problem that had him stumped. His AFO claim had been denied because the DME MAC stated there was no...

Podiatry, biomechanics, orthotic laboratories, teaching, and the art of treating the whole patient Interviewed by Kevin Rosenbloom Edited for length, clarity, and readability from a Zoom conversa...

  Last week we covered how to turn your reviews into orthotic-specific social proof. Reviews are how new patients decide to trust you. This week I want to talk about the opposite end of the r...

      This is a great article on diagnosing and treating plantar fasciitis and worth the read. It is fun to see how Primary Care Physicians may see things somewhat differe...

  Last week we talked about video as a trust builder. This week, let's talk about the other half of social proof, the one you have the least direct control over and the most to gain from: you...

An Orthopedic Surgeon Went to Prison Over a Medicare Enrollment Form. Seriously. Most doctors worry about audits, denials, and prior authorizations. Few worry that a Medicare enrollment form coul...

          We have all read these articles. At least this one gives credit to orthotic devices helping children with pain related pronation. Having treated my...

Every month the Common Electronic Data Interchange (CEDI) which electronically processes your DME claims, provides a list of the most common reasons why an electronic claim is rejected. This even b...

    Last time, we looked at how patients are starting to find practices through AI search instead of a plain Google list. This week I want to talk about what happens once they find you ...

       Most plantar heel pain according to Occam’s Razor is plantar fasciitis. Occam’s Razor means that the simplest solution is probably the correct solution. Occa...

  In our last article, we talked about how 3D scanning turns the orthotic consultation into a demonstration the patient can see for themselves. Today I want to back up to the very first step ...

Not much has changed since this column began about the issue of Same and/or Similar.  To provide a bit of Levity about this daunting subject I took an old joke and put a bit of a spin to it. ...

    There are many things I like about this article. First, it goes with my functional classification of deformities into mild, moderate and severe categories. We should be able to lo...