In our previous articles, we've covered the importance of clear communication about biomechanics and building systematic Root orthotic programs. Today, let's talk about the one piece of tec...
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Athletic Taping and the Lessons on Mechanics
Richard Blake posted in Clinical pearls •This article has 3 good mechanical points that I want to review. The main goal of most ankle athletic taping is to prevent ankle sprains, therefore it helps pr...
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Trans Metatarsal Amputation (TMA)
Paul Kesselman posted in Compliance and reimbursement pearls •A colleague asked are there common biomechanical traits and needs for patients who have undergone a trans metatarsal amputation? Yes. Patients who undergo a trans metatarsal amputation (TMA) commo...
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Explaining Biomechanics in Plain English: What Patients Need to Understand Before They'll Invest
Dr. Jim McDannald posted in Marketing Pearls •In the last post, we covered how to build a systematic orthotic program that generates consistent revenue. But even the best system breaks down if patients can't understand why they need wh...
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Reducing Plantar Pressures in the Heel and Midfoot
Richard Blake posted in Clinical pearls •This is a simple article which highlights how adding a soft material under the heel on a custom orthotic device helps lower heel plantar pressures, and also lowers midfoot pressure. It wa...
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Building an Orthotic Program That Actually Generates Revenue
Dr. Jim McDannald posted in Marketing Pearls •In our last article, we talked about why patients choose $50 inserts over custom orthotics and how to change that conversation. But winning individual orthotic consultations is only half th...
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Lipstick Works the Best: What is your favorite shade?
Richard Blake posted in Clinical pearls •I have some lipstick in all of my office patient rooms for this exact purpose and they can be a game changer. They make a predictable mark for an impressio...
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Community Guidelines
zoelilly71 posted in Community Guidelines •These guidelines are clear and help keep the community respectful and focused. A positive environment like this makes it easier for members to share knowledge and have meaningful discussions. Platf...
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Prior Auth & Competitive Bidding
Paul Kesselman posted in Compliance and reimbursement pearls •Medicare, as with other third-party payers, has had to contend with an explosion of reimbursements associated with an increase in utilization of a wide variety of medical/surgical services. To redu...
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Staying Current With DME Enrollment Requirements
Paul Kesselman posted in Compliance and reimbursement pearls •In last week’s column, we discussed several common DME enrollment issues. Two groups of suppliers were identified as being at high risk for revocation. The first group includes provid...
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Why Your Patients Choose $50 Inserts Over Custom Orthotics (And How to Change That Conversation)
Dr. Jim McDannald posted in Marketing Pearls •In our last post, we talked about the three things patients need before they'll commit to custom orthotics: proximity, proof, and specificity. Today, let's dig deeper into the biggest chall...
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Can Shoes and Orthotic Devices Produce Normal Motion in a Patient with Structural Hallux LImitus?
Richard Blake posted in Clinical pearls •Patients will present with Functional and Structural Hallux Limitus all the time. The basis of this study is to attempt to compare barefoot, minimalist shoe Orthotic #1, and minimalist shoe...
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DME Enrollment Issues
Paul Kesselman posted in Compliance and reimbursement pearls •Over the past several months, many providers have discovered that their DME licenses (PTANs) are being rejected. The largest group affected includes providers attempting revalidation who either han...
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Your Competitors Are Marketing Orthotics Online - Are You?
Dr. Jim McDannald posted in Marketing Pearls •How to spot the gap between your practice and the ones quietly winning orthotic patients in your area. Last time, we walked through how to use your Google Business Profile to show up when ...
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Treating Growing Pains in Children with Custom Orthotic Devices
Richard Blake posted in Clinical pearls •Treating children with “growing pains” with custom orthotic devices is very common. Podiatrists focus on the abnormal biomechanics as in adults and desig...
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CFO vs AFO
Paul Kesselman posted in Compliance and reimbursement pearls •Having recently attended an out of state podiatry conference, it provided an opportunity to mingle with colleagues and vendors who offered a rare opportunity for “clinical” inte...
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How to Show Up When Someone Searches “Custom Orthotics Near Me”
Dr. Jim McDannald posted in Marketing Pearls •A practical Google Business Profile playbook for the practices that want to own the local orthotic market. In the last installment, I gave you the three things patients care about before t...
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Can Orthotic Devices Actually Help Bunion Development?
Richard Blake posted in Clinical pearls •I never felt comfortable with my patients in the early part of my practice to tell them that my foot orthotics devices would help straighten their bunions. I w...
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The Only 3 Things Patients Care About Before They’ll Invest in Custom Orthotics
Dr. Jim McDannald posted in Marketing Pearls •In the first two posts, we covered why orthotic patients can’t find you on Google Maps and why your website might be losing the ones who do. Now let’s zoom out...
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Add on codes
Paul Kesselman posted in Compliance and reimbursement pearls •Recently a colleague asked whether he could be reimbursed for a soft tissue interface for an Ankle Foot Orthotics (AFO). Most readers here would automatically respond yes as there is a lita...




